존바바토스 스타 유에스에이
JOHN VARVATOS ★ U.S.A
[Concept]
자신감 넘치고 열정적인 남성을 위한 존바바토스의 남성향수
캐주얼하면서도 빈티지스러운 멋스러운 바틀에 담긴 감각적인 향기의
스타 유에스에이가 자유와 에너지를 갈망하는 당신의 여섯번째 감각(식스센스)을 깨워드립니다.
2012년 피피 어워드 (FiFi Awards)의 베스트 패키징 상과 맨즈헬스 그루밍 어워드의 베스트 데이트 향수,
캐나다의 Fragrance Awards 에서 소비자가 뽑은 남성향수에 선정된 스타 유에스에이는
존바바토스의 베스트 셀링 향수인 아티산의 신화를 이어갈 새로운 향수로 주목받고 있습니다
[Fragrance]
프레쉬 우디계열의 스타 유에스에이는 남성적인 에너지가 느껴지는 프레쉬한 향취에
우아함이 돋보이는 어우러져 에너제틱하면서도 여유가 느껴지는 편안한 향기를 느낄 수 있습니다.
top note: 깨끗하고 브라이트한 향기
레드베리, 주니퍼베리, 세드라
middle note : 강인한 남성적 매력
블루 스프루스와 그린 카다멈, 오스만투스(계화)
Base note : 엘레강스하면서도 따스하게 지속
베티버와 통가빈
After characteristic fragrances Artisan, Artisan Black, John Varvatos for men and women, Rock Volume One and Vintage, John Varvatos presents a completely different fragrance and flacon, diverse from what we know him by. This is a brand new edition John Varvatos Star USA announced as the first fragrance of Star USA fashion collection.
The first fragrance of the modern collection Star USA was created in collaboration with Elizabeth Arden and will be available from September 2011. John Varvatos wants to run the risk by taking the road he has never taken before and offers something totally different than his characteristic stylish collection of fragrances. He stated for WWD: ''Our Collection fragrances are all doing fantastic, but we don’t need any more of that ilk right now. We’ve got a handwriting there. Now, we want to take a risk and push the walls out and do something different.”
Classic fragrance of the famous John Varvatos collection always aimed at stylish and elegant man. The new fragrance is tailored for urban man who like jeans, dresses unconventionally, enjoys life.
The perfume was created by Rodrigo Flores-Roux, Givaudan perfume, on the basis of John Varvatos' idea to offer to the modern perfumery something that not just current, a fragrance that goes with the trends, but a perfume appreciated and coveted for its quality for a long time. Flores-Roux says that Varvatos' idea is was to create a fragrance perfume fans and consumers with think deeper. Composition of John Varvatos Star USA offers top notes of red ginger from Laos, juniper berries and cedrat. A heart incorporates blue spruce, green cardamom absolute and osmanthus absolute, while a base introduces vetiver, Venezuela tonka and belambre (Givaudan's molecule).
As for packaging, Varvatos says it reminds him of an old bottle and that the spring-loaded cap is inspired by antique beer bottles and a topper inspired by an old subway token. The idea was to offer tough and masculine design.
Advertising campaign was envisaged by Stephen Niedzwiecki and photos taken by Anthony Cotsisas. The campaign depicts a hand with 6 fingers, 2 of which are showing the peace symbol. Moto of the fragrance and campaign is "A new fragrance for your sixth sense".
The new fragrance John Varvatos Star USA will be available as 50ml EDT and 100ml EDT, along with perfumed deodorant stick 75 ml . Expected on the market in October 2011!
